Brandable or Media Domain?
Since the beginning of 2008, I’ve been very fortunate in that I’ve made a lot of really good domaining decisions that have resulted in a good amount of generated income. Add that to my affiliate income, which has at least tripled since the first of the year, and things are really starting to look up!
One thing that came with this success was my decision to form an online business to keep everything under. This has obvious benefits come tax time and will make it a lot easier for me to calculate earnings vs. expenses, etc. If things go as planned, this business will eventually become a LLC and be operated completely separately from my personal interests online.
Anyway, as I’ve begun to make this transition, I quickly realized that I had a VERY important decision to make before I get started. That is of course selecting the name of the business (and the corresponding domain name).
Of course, I felt that finding a good name shouldn’t be a problem as I have a huge portfolio of brandable domains that would work great. The problem I’m running into is that I would like the name to include the word “Media” at the end of it, but that kind of goes against my instincts as a domainer. An example would be something like using FireballMedia.com instead of Fireball.com.
Obviously we all know which is better and more valuable, but if you were starting up your own media company, would you rather use the media version? All input is appreciated.
Comment by Cedrick Reese on June 29th, 2008:
I am new to the domain name industry. Over the past several months I have purchased about 50+ domains. Just like you I would also like to use a domain name with the word media. When I see the word media I think of tv or something like that, so I have decided to look for something with the term network. I think this term is more suitable for someone with a variety of names.
Comment by Kyle Eslick on June 29th, 2008:
@ Cedrick - I think network is another great term, especially if you are focusing solely on online properties.
One thing I like about media is that it is such a broad term that you can fit things like Video blogging and podcasting really well under media. They are fine under network too, but they seem to be a better fit for a term like media.