Developing Your Domain Into An Online Brand or Identity

While doing my daily crawl through Namepros today, I noticed an interesting thread that really caught my eye.   The post is a poll inquiring about how many people own the domain of their message board name. 

Upon follow up a couple hours later, I was surprised to see how many people answered no.  In my opinion, they are missing a great opportunity.  Not all domainers maintain a weblog, but most have an established online identity in some form that they should want to promote. 

When I decided I wanted to start domaining as a hobby, the first thing I did was purchase this domain name to start establishing my “domainer identity.”  On all domaining forums that I visit, you can find me as “Slick Domains” or “SlickDomains”.   When I leave comments on other blogs, I use that name.  My hope was that it would become a trusted identity over time for people asking questions about domaining, or when decided whether to buy from me/sell to me.   If I registered at the forums with the name “Kyle” that would be pretty difficult to do.    

Out of curiousity, how many of you have taken steps to develop your identity?   Do you use different names at different boards?   Do you do anything to promote yourself?