In the past we’ve talked a little bit about domain name ages and helping your website to avoid the Google sandbox.  The basic idea is that Google has a natural penalty called the Google sandbox for all domain names that have been registered for a short period of time.  The exact time frame is unknown, but is believed to be between 6 months and 18 months, with the majority of people thinking it is closer to 6 months.  This was added as a way to fight off spammers who register a domain, use it for 3 months, then move to a new domain for another 3 months, etc.

Unfortunately, this causes a penalty for websites/blogs that are launching a legitimate site, causing many serious developers that know about the sandbox effect will pursue aged domains when setting up a new site, especially ones that come with Google PageRank.   This is good for us because it creates a potential end-user sale for a domainer.

I’ve noticed many domainers seem to forget to factor in things such as PageRank and domain age when determining the value of the domain name they are selling.  These are very important and can add a lot of value to your domain.  If you want to read more about domain ages, there is a great write up over at URL Academy called The Age of a Domain Name.  The post includes some great tips for avoiding the Google sandbox!

Firefox users rejoice!  Today I ran across a post over at DotSauce giving us the heads up on a new Firefox extension called Domain Lookup.

So, what does this baby do?  This domain allows you to select text anywhere in your web browser, then right-click (or CTRL+SHIFT+D) to search for that phrase on your favorite domain registrar, including sites like Moniker and GoDaddy.   This extension also comes with a preference menu so you can edit out top-level domains that you aren’t interested in.

Here are a few screenshots provided by the author:

Domain Lookup Extension

Moniker Lookup

I don’t register much anymore off the public registry, but I’ve given this extension a try and think it is pretty useful!   I will definitely be keeping it installed in my browser.

Wow, where to begin.  According to several reports, yesterday the biggest public domain cash-sale in history was completed, resulting in Fund.com selling for close to $10,000,000.00 in cash.  While Sex.com was believed to have sold for more, that information was never publicly disclosed.

Is it just me, or is that price a little high?  I can see why Porn.com, Sex.com, Business.com, etc. have all sold for so much.  But Fund.com?   I guess this goes to show that when domainers own a name that someone needs (or desperately wants in this case), they really have to pay you your price.  Upon completion of the sale, the buyer actually changed this companies name to Fund.

The way the world of domain names has been going, if you aren’t one of the top dogs who started grabbing names a decade ago, you probably either need to start developing your domain names or starting pursuing end-users for your domain names.

There are a variety of ways to go about this, but I’ve always felt it was best to examine Google’s search results for your keyword domains and attempt to contact various sites that are competing under those keywords. You may also want to pay attention to what sites are paying to advertise under those keywords, as they might be the most likely to have interest in the domains.

Before contacting end-users, you’ll probably want to spend some time working on drafting up a generic e-mail where you can just fill in the blanks with the companies information. Here is an example of an e-mail I’ve used in the past:

Hello, My name is <<Your Name>> and I am the owner of the domain name <<Domain Name to Sell>>.  I am currently in the process of selling this great domain name and thought you might be interested. You have a very impressive site and I’m sure that you can see the value in having a premium domain name when competing for the best search results, especially in the competitive <<keyword>> industry.

If your company is interested in bidding on this domain name, please feel free to contact me with any questions or for any additional details.

Thank you for your time and consideration,
<<Name>>
<<E-mail Address>>
<<Phone Number>>

How do you go about approaching end-users?

Just a quick post to say that if you prefer to use Microsoft Excel to manage your domain portfolio, I ran across a pretty good one over at Namepros.    You can find it here.

According to the author, this spreadsheet entitles you to the following benefits:

——————–
Columns :
——————–
- Date
- Number of domains in each sale.
- Domain Name(s)
- Price (what i paid for it)
- Sold Price
- Profit ($)
- ROI (%)
- MarketPlace (where i sold it, ex: Sedo, NamePros, etc..)
- MarketPlace Section (ex: Sedo auction, Sedo “counter offer” ,Fixed Price (forum), etc..)
- Type (if available, ex: LLLL.com, Generic Domain, etc..)
- Notes (ex: if renewed, etc..)

——————–
It Also calculate *(Totals for) :
——————–
- Number of sold domains
- Price (what i paid for it)
- Sold Price
- Profit ($)
- ROI (%)

* So you can always know what it’s the total ROI or profit for each extension.

——————–
Averages of
——————–
- Profit per domain.
- Sold Price per domain.

It is free, so check it out!

Protecting Yourself from Domain Fraud

We’ve all heard the stories about domainers who sell via Paypal, push the domain after receiving payment, then receive a chargeback removing the payment from their account. Despite proof that the transaction went through as agreed, Paypal will not back the seller in these situations because their is no physical merchandise or service involved.

Unfortunately for domainers, this is not your only concern. What about stolen domains? According to Domain Bits, it looks like we’ve found yet another case where I deal was “to good to be true,” and it turns out that was in fact the case. Despite using Escrow.com to complete the transaction, the domains turned out to be stolen and are in the process of being returned to their rightful owner. That is great news for the victim, but terrible news for the person that stands to lose the thousands of dollars spent for the domain names.

The part of Jeff’s post I wanted to mention is at the bottom, where he gives tips to protect yourself from domain fraud:

1. Escrow Isn’t Enough. All escrow does is ensure that the transaction goes through as agreed - the seller gets paid his money and the buyer gets his domain.

2. Research the Domain History. Before purchasing a domain, check the whois history (on DomainTools.com). Be especially suspicious of changes that occurred recently, particularly a change of the administrative email contact. For a larger domain purchase, pick up the telephone and contact the previous owners to verify the pedigree of the domain.

3. Don’t Rush A Transaction. People are likely to notice that their valuable domains are stolen pretty quickly, so a thief want to unload the domain quickly. Be particularly wary of someone who seems to be in a big rush to close a sale.

4. Buy From Reputable Buyers. Research the person you are buying from. Find out more about them, and particularly about any past domain dealings.

5. Too Good to Be True. If the deal is too good to be true, it probably is. When Alexa the Top offered an $XXX,XXX domain for sale at DNF for $X,XXX this raised alarm bells for several members.

6. Keep Your Domains Safe. Make sure your domains are with a registrar that cares about domain security - Moniker and Fabulous are the two that everyone states are good in this regard. Apparently, neither registrar has ever had a domain stolen.

7. Don’t Use Free Email Accounts. Free email accounts should not be used as the contact for your domains. The normal way that a thief gets control of a domain is by getting control of the email account of the administrative contact. Free email accounts are generally easier to hack than ones that you control.

Sadly, even following these steps does not guarantee anything, but it is a great step towards protecting yourself.   Great tips Jeff!