All Posts Tagged With: "Domain Strategy"
Excuse Me? Your Registered That Domain Name?
Hopefully anyone who reads this post will take it with a grain of salt as I will be venting a little bit, but has anyone else noticed the really poor choice of domains registered lately? Check out any of For Sale sections of the domain forums and you are in for a real treat.
I’m sure we’ve all had those “What was I thinking?” moments on ocassion, but many of these domains are really bad. I mean really really bad. In many cases, they are so bad that I wouldn’t take them off their hands for free because it would just clog up my accounts. Do these people just have unlimited money to waste? Do they even try? Is any research completed prior to the domain purchase?
Unfortunately, domainer ettiquette requires me to refrain from posting a “WTF?” type of response to their posts, so I figured I would put it here. I would really like to know what some of these people were thinking when they register their domain names. Has anyone else noticed this trend getting much worse over the past few months?
As a quick footnote, I thought it would be fun to mention our worst domains ever registered. It is never a good idea to register a domain just because it sounds cool, but I was guilty of that when I registered ShadowOrb.com. Yikes! What was the worst domain you ever registered?
Strategy When Investing in LLLLL.com Domains
With the LLLL.com domains long gone, it is domainer nature to move on to the “next big thing”. Each domainer may have a different opinion of what exactly that is, but it seems many are moving on to LLLLL.com domains, with CVCVC.com domains getting most of the focus. Without checking, I’m pretty sure that many of these domains are already gone!
One term that has become popular on the domain forums is the word pronouncable when advertising these domains. It is the same tactic that was used with LLLL.com domains. Pronouncing many of these domains is quite a stretch, and the ones that are pronouncable in type, may not be when verbally spoken.
One thing people need to ask themselves before investing in one of these types of domains for a potential end-user sale is whether or not it can be spelled multiple ways when pronounced verbally. The goal of having a brandable domain is to associate the name with the product or service, and this includes verbal association.
When spoken, if saying the domain name results in several possible spellings, then it isn’t a brandable domain name in my opinion. One example would be Colo.com. When pronounced, it could sound like it would be spelled Solo.com or Kolo.com. What about Pedi.com. Is that spelled Pede.com? Or Pedy.com? Or even PD.com? This is something to keep in mind when investing in this market.
With that said, there are many great brandable domains in this market, includes established sites like Sedo.com, Bido.com, etc. I love domains ending in ”o” and think they are brilliant. But there are other CVCV.com domains that would work great as well.
What do you look for when investing in LLLL.com or LLLLL.com domains?
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