All Posts Tagged With: "Domainer Tips"
Strategy When Investing in LLLLL.com Domains
With the LLLL.com domains long gone, it is domainer nature to move on to the “next big thing”. Each domainer may have a different opinion of what exactly that is, but it seems many are moving on to LLLLL.com domains, with CVCVC.com domains getting most of the focus. Without checking, I’m pretty sure that many of these domains are already gone!
One term that has become popular on the domain forums is the word pronouncable when advertising these domains. It is the same tactic that was used with LLLL.com domains. Pronouncing many of these domains is quite a stretch, and the ones that are pronouncable in type, may not be when verbally spoken.
One thing people need to ask themselves before investing in one of these types of domains for a potential end-user sale is whether or not it can be spelled multiple ways when pronounced verbally. The goal of having a brandable domain is to associate the name with the product or service, and this includes verbal association.
When spoken, if saying the domain name results in several possible spellings, then it isn’t a brandable domain name in my opinion. One example would be Colo.com. When pronounced, it could sound like it would be spelled Solo.com or Kolo.com. What about Pedi.com. Is that spelled Pede.com? Or Pedy.com? Or even PD.com? This is something to keep in mind when investing in this market.
With that said, there are many great brandable domains in this market, includes established sites like Sedo.com, Bido.com, etc. I love domains ending in ”o” and think they are brilliant. But there are other CVCV.com domains that would work great as well.
What do you look for when investing in LLLL.com or LLLLL.com domains?
Tips For Contacting Domain Name End-Users
The way the world of domain names has been going, if you aren’t one of the top dogs who started grabbing names a decade ago, you probably either need to start developing your domain names or starting pursuing end-users for your domain names.
There are a variety of ways to go about this, but I’ve always felt it was best to examine Google’s search results for your keyword domains and attempt to contact various sites that are competing under those keywords. You may also want to pay attention to what sites are paying to advertise under those keywords, as they might be the most likely to have interest in the domains.
Before contacting end-users, you’ll probably want to spend some time working on drafting up a generic e-mail where you can just fill in the blanks with the companies information. Here is an example of an e-mail I’ve used in the past:
Hello, My name is <<Your Name>> and I am the owner of the domain name <<Domain Name to Sell>>. I am currently in the process of selling this great domain name and thought you might be interested. You have a very impressive site and I’m sure that you can see the value in having a premium domain name when competing for the best search results, especially in the competitive <<keyword>> industry.
If your company is interested in bidding on this domain name, please feel free to contact me with any questions or for any additional details.
Thank you for your time and consideration,
<<Name>>
<<E-mail Address>>
<<Phone Number>>
How do you go about approaching end-users?
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