Domain Name Age and the Google Sandbox

Kyle Eslick — Sat, 15 Mar 2008 18:57:37 +0000

In the past we’ve talked a little bit about domain name ages and helping your website to avoid the Google sandbox. The basic idea is that Google has a natural penalty called the Google sandbox for all domain names that have been registered for a short period of time. The exact time frame is unknown, but is believed to be between 6 months and 18 months, with the majority of people thinking it is closer to 6 months. This was added as a way to fight off spammers who register a domain, use it for 3 months, then move to a new domain for another 3 months, etc.

Unfortunately, this causes a penalty for websites/blogs that are launching a legitimate site, causing many serious developers that know about the sandbox effect will pursue aged domains when setting up a new site, especially ones that come with Google PageRank. This is good for us because it creates a potential end-user sale for a domainer.

I’ve noticed many domainers seem to forget to factor in things such as PageRank and domain age when determining the value of the domain name they are selling. These are very important and can add a lot of value to your domain. If you want to read more about domain ages, there is a great write up over at URL Academy called The Age of a Domain Name. The post includes some great tips for avoiding the Google sandbox!

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Slick Domains » Google Sandbox

Domain Name Age and the Google Sandbox