One term that has become popular on the domain forums is the word pronouncable when advertising these domains.  It is the same tactic that was used with LLLL.com domains.  Pronouncing many of these domains is quite a stretch, and the ones that are pronouncable in type, may not be when verbally spoken. 

One thing people need to ask themselves before investing in one of these types of domains for a potential end-user sale is whether or not it can be spelled multiple ways when pronounced verbally.  The goal of having a brandable domain is to associate the name with the product or service, and this includes verbal association.

When spoken, if saying the domain name results in several possible spellings, then it isn’t a brandable domain name in my opinion.   One example would be Colo.com.  When pronounced, it could sound like it would be spelled Solo.com or Kolo.com.   What about Pedi.com.   Is that spelled Pede.com?  Or Pedy.com?  Or even PD.com?  This is something to keep in mind when investing in this market.

With that said, there are many great brandable domains in this market, includes established sites like Sedo.com, Bido.com, etc.  I love domains ending in ”o” and think they are brilliant.  But there are other CVCV.com domains that would work great as well.

What do you look for when investing in LLLL.com or LLLLL.com domains?

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As someone who doesn’t buy/sell LLLL.com domains, it can often be frustrating digging through those message board posts looking for domains that I may be interested in.  I put LLLL.com in the speculative category, and we generally don’t invest in speculative domains due to the risk involved. 

With that said, many of the people that invested in LLLL.com domains in 2006 and 2007 are now making good money flipping them for anywhere from 500-1000% profit.  Are these domains just a fad or are they a solid investment?  The Daily Domainer recently tackled this subject in their recent post, LLLL.com Domains: Gone Wild or Geniune Opportunity?

As suggested in their post, all LLLL.com domains are gone and they aren’t making any new ones, and that alone creates value.  My problem has always been that who is the end-user?  I need to see a potential end-user to invest in a domain, otherwise I feel like I am simply paying renewal fees only to flip it to another domainer for a minor profit.   While you can profit that way, is it worth all that effort?   The only potential end-user I can find for these domains that are not pronouncable are upstart radio and tv stations that might want to use their call letters as their domain name. 

What do you think?  Are LLLL.com domains a solid long-term investment or just a fad that will fade out over the coming year?

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