The way the world of domain names has been going, if you aren’t one of the top dogs who started grabbing names a decade ago, you probably either need to start developing your domain names or starting pursuing end-users for your domain names.
There are a variety of ways to go about this, but I’ve always felt it was best to examine Google’s search results for your keyword domains and attempt to contact various sites that are competing under those keywords. You may also want to pay attention to what sites are paying to advertise under those keywords, as they might be the most likely to have interest in the domains.
Before contacting end-users, you’ll probably want to spend some time working on drafting up a generic e-mail where you can just fill in the blanks with the companies information. Here is an example of an e-mail I’ve used in the past:
Hello, My name is <<Your Name>> and I am the owner of the domain name <<Domain Name to Sell>>. I am currently in the process of selling this great domain name and thought you might be interested. You have a very impressive site and I’m sure that you can see the value in having a premium domain name when competing for the best search results, especially in the competitive <<keyword>> industry.
If your company is interested in bidding on this domain name, please feel free to contact me with any questions or for any additional details.
Thank you for your time and consideration,
<<Name>>
<<E-mail Address>>
<<Phone Number>>
How do you go about approaching end-users?
